From mininmum to maximum.

Hello ree-bots,

Ever heard of Row-G? Hmmm but I bet you have heard about David Tlale. Today I`ll be looking at these two brands and their impact on the media and how SA fashion industry benefits from such exposure.

Row-G

Row-G is newly opened up manufacturing company that sells their own custom made men`s suits. It has been up and running for a couple of years now. Run by Rahim and Shaheed Rawjee. They custom make suits for men and recently want to expand their horizons to women`s custom clothing.   Nobody knew about this company until they were featured on the runway of SA fashion week this year. If you want to read more about Row-G please visit www.row-g.com
  

                                         David Tlale           

David Tlale is a well known brand is this country. This man has been making waves on different runways not just in the country but in world. He ventured into men`s and women`s fashion, he has lines at Dunn's and Legit and customs  make garments as well. His designs have graced the SA fashion week to New York fashion week. To read more about David Tlale please visit www.davidtlale.com

The difference between these two brands

The difference between these two brands is that one started in the female department and the other in the male department. Where Row-G could be as a brand in a decade time like David Tlale.

Public Relations strategy and benefits.

Both these brands appeal to an international standard. David Tlale keeps an active PR programme while Row-G keeps it on the wraps or they just does not use all of their major media platforms. The mere fact that only a selective few  knew about Row-G limits their clientele. One of the major benefits to the world knowing about SA fashion industry is the talent that comes from its people. SA designers being able to show cast their talents on a international platform. SA designers being able to compete with international designers. David Tlale`s brand is more out there in terms of keeping an active PR profile because he makes use of all major platforms and is always busy with projects. He is always in all major runways to me that proves dedication to your work. He  promotes his brand by creating lines for other retailers. His designs embody all the true meanings of being a South African. He advertises his garments by dressing celebrities. Row-G will take part in SA fashion week in October and yet not taking part in the Mercedes Benz fashion week in Cape town. Row-G wants to venture into the females department as well but before they do this they need to work on their publicity. Row-G needs a PR department in order for it to be as successful as David Tlale in the next ten years. I think they have the potential to even go viral but that they are not using their advantages accordingly.


Do you agree or disagree with my view that Row-G should try harder to make sure their brand is out there as opposed to David Tlale and that South African designers should try harder in order to compete on an international standard?  All comments are welcome...